Jamie Oliver Gone, Sponsorship Disappears
♫ Sunday, March 20th, 2011
The spotlight is gone. And so is U.S. Foodservice’s support for healthy eating in Huntington, West Virginia.
Last year, U.S. Foodservice, one of the country’s largest food distributors, jumped at the chance to board the “good-food” bandwagon and burnish its reputation. When celebrity chef Jamie Oliver came to town, it welcomed him—and the cameras—into its warehouses and made clear it could provide fresh, healthy foods at prices the local school system could afford. Then, the company went one step further, offering one year of free food and cleaning supplies worth up to $25,000 to Huntington’s Kitchen, the cooking school that Oliver established.
“The health and success of the communities where we operate is essential to our company,” Mark Eggerding, senior vice president of U.S. Foodservice, declared at the time.
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